Press Release: Nissin Digital Appoints ExpoImaging as New Distributor to Market its Industry-Leading Photographic Flashes in the United States and Canada

Nissin Digital Appoints ExpoImaging as New Distributor to Market its Industry-Leading Photographic Flashes in the United States and Canada

Nissin Digital Flashes Feature Robust Construction, Intuitive Interfaces, High Power Output and Advanced Wireless Control Capabilities

Watsonville, CA – June 25, 2019 – Nissin, founded in 1959 and now one of Japan’s leading manufacturers of electronic flash units, has appointed ExpoImaging, Inc. to be its exclusive distributor in the United States and Canada.

ExpoImaging is proud to partner with Nissin Digital to market their well-built, thoughtfully designed flashes to professional and enthusiast photographers. “We’re honored to have been appointed Nissin’s distributor and excited to represent such a storied brand in North America.  Nissin’s commitment to quality and customer support is well known and is supported by industry-leading warranties,” said ExpoImaging CEO Erik Sowder.

ExpoImaging has also hired industry veteran Bruce Michelsen as its National Sales Director.  Now into his tenth year of experience marketing Nissin flashes in the US, including providing technical support, Michelsen will support Nissin’s products as well as ExpoImaging’s Rogue and ExpoDisc products.  “We’re very fortunate to have Bruce joining us as we transition to marketing and supporting Nissin products.  He’s an incredible representative and an amazing resource,” said Sowder.

Nissin has consistently delivered exceptional flashes with state-of-the-art technology.  Between 2013 and 2018, Nissin Digital has won an impressive four Technical Image Press Association (“TIPA”) awards for "Best Portable Lighting System" and two TIPA awards for "Best Lighting Accessory.”

Nissin continues to develop and launch new products on an aggressive schedule.  Nissin’s newly announced MG80 Pro flash will join the recently released, award-winning Nissin MG10 as compelling lighting tools for professional and advanced amateur photographers.  Nissin’s ever-developing product roadmap includes more new products coming later this year.

ExpoImaging’s experience in developing, marketing and distributing photo-speciality products, including Rogue portable flash modifiers, to discerning photographers makes it a natural fit to market Nissin’s flashes in the US and Canada.

Pricing and Availability

Nissin flashes are available for purchase in the United States and Canada through ExpoImaging’s network of photo specialty dealers, which can be found online at ExpoImaging’s newly launched website.

About Nissin

Founded in 1959, Nissin Japan is a worldwide leader in electronic flash design and manufacturing.  More information from Nissin Japan is available at their website.

About ExpoImaging

Founded in 2004, ExpoImaging, Inc. markets, designs, manufactures and distributes innovative camera accessories to the photographic market. Based in Santa Cruz County, California ExpoImaging is a pioneer in developing white balance tools for digital photography and manufactures ExpoDisc White Balance Filters (  ExpoImaging also designs and manufactures portable light modifiers for accessory flashes, including Rogue FlashBenders, Rogue Grid, and Rogue Flash Gels ( More information is available at